Project Showcase: EduQuest (Study Abroad Services) - WhatsApp Seasonal Campaign f
Result
Project Details
Project Duration:
Project Budget:
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Project Challenges:
Challenge: Capturing student attention during Ramadan when multiple promotional campaigns were competing.
Solution: Crafted educational yet seasonal WhatsApp messages, leading to a 45% Response Rate.
Challenge: Low baseline of effective conversations (20%) before the campaign.
Solution: Optimized content with clear CTAs and engagement triggers, which increased the rate to 42% after the campaign.
Challenge: Tracking performance and measuring results accurately within such a short period.
Solution: Integrated the client’s system with the sender tool for real-time monitoring of CTR and inquiries, followed by a comprehensive KPI report.
Project Date:
Service: WhatsApp Promotional Campaigns – Seasonal Offers
Industry: International Education & Visa Consultancy
Campaign Theme: Ramadan Seasonal Promotion
🎯 Objective
To maximize interest and conversions during Ramadan, by offering limited-time perks (free consultations and reduced deposits) via a high-impact WhatsApp sequence tailored for students and parents planning to study in Canada.
📲 The Message Flow
📩 Message 1 – Urgent Call to Action
✈️ Study in Canada!
Apply before April 30 and get FREE Visa Counseling 🇨🇦
Seats are filling fast!
Book your free call now!
Grabs attention with a time-sensitive educational offer and a strong incentive: free visa consultation.
📩 Message 2 – Trust & Proof
📚 87% of students using EduQuest got accepted to their dream university!
Make your future global 🌍
Start your application today!
Boosts confidence through social proof and reinforces brand credibility.
📩 Message 3 – Final Ramadan Push
⏳ Final Days: Ramadan Offer – Pay only 50% deposit for full consultancy package!
Don’t miss this flight ✈️
Get started now!
Creates urgency by combining the Ramadan context with a financial benefit and metaphor (flight) to drive conversions.
📈 Campaign Results
- 42% increase in booked consultations within 5 days
- 61% click-through rate (CTR) on Message 2
- 70+ new student inquiries
- Improved lead quality: students pre-qualified via WhatsApp form
✅ Takeaway
This campaign demonstrates how seasonal timing + personalized messaging = conversion power.
By tapping into Ramadan urgency and using WhatsApp’s instant nature, EduQuest turned passive interest into booked calls and real applications — without paid ads.