Project Showcase: FitFuel Club – WhatsApp Promotional Campaign (Ramadan & Eid Offers)

Result

Open Rate 96%
Response Rate 41%
Conversation Start 29%

Marketing Service Area:

Marketing Channel:

Whatsapp Marketing

Marketing Goal:

Highlight Advantage
Closer to a Decision

Marketing Funnel:

Conversion-Focused

Project Details

Project Duration:

2 days

Project Budget:

$36

Project Status:

Completed

Team Size:

2

Project Challenges:

  • Challenge: Audience distraction during Ramadan, with multiple lifestyle and health promotions competing for attention.
    Solution: Positioned the brand with fitness + lifestyle relevance during Ramadan, which achieved a 41% Response Rate.

  • Challenge: Encouraging users not only to engage but also to download the fitness app.
    Solution: Integrated direct app download links and urgency-driven messaging, leading to measurable subscriptions and app installs.

  • Challenge: Tracking conversions (subscriptions & downloads) accurately during a seasonal promotion.
    Solution: Configured client’s system with the WhatsApp sender tool to capture real-time performance and delivered a detailed KPI report.

Project Date:

2024-03-27

Service: WhatsApp Promotional Campaigns – Seasonal Offers
Industry: Fitness, Coaching, Wellness
Season: Ramadan & Eid Campaign

🎯 Objective

To boost memberships, app downloads, and coaching enrollments during Ramadan and Eid through a 3-message WhatsApp sequence using urgency, social proof, and irresistible offers.

📩 Message Flow Breakdown

📩 Message 1 – Ramadan Challenge Kickoff

🏋️‍♂️ Did you know? 87% of our clients saw visible results in just 21 days!
Join our Ramadan Shred Challenge today and transform your body 💪
Join now and start your transformation!

This message builds instant trust with data-backed results, launching the campaign with a motivational invitation.

📩 Message 2 – Flash Offer

⏳ Offer ends tonight!
Get 1-month online coaching for just $9.99
Real plans, real progress!
Grab your plan now to level up.

Creates urgency and lowers the entry barrier with a time-limited, low-cost offer.

📩 Message 3 – Eid App Promo

📊 Track every calorie, rep & step.
Our coaching app is now 50% OFF this Eid!
Let’s reach those goals together! 🚀
Download the app today!

Celebrates Eid with a tech-driven incentive to keep users committed after Ramadan.

📈 Campaign Results

  • 3.4x increase in coaching subscriptions in 5 days
  • 49% click-through rate (CTR) on Message 2
  • Over 200+ app downloads from Message 3
  • 78% of users completed all 3 messages in the journey

✅ Insights & Impact

FitFuel Club’s seasonal WhatsApp campaign tapped into fitness motivation during Ramadan and Eid — a time when users are focused on both discipline and transformation.By aligning offers with customer intent and delivering them on WhatsApp, the brand turned inspiration into action — and engagement into conversions.

Process Highlite

01
Planning Defined fitness promo
02
Tools Configuration Configuer and integrate client System with Sender Tool for best performance and reporting.
03
Content Creation Built motivational flow
04
Campaign Execution Launched fitness & app promo
05
Monitoring & Optimization Tracked downloads & subs
06
Follow Up with Report Creating a report that describe the Campaign Status and KPIs metrics Overview

Milestones

1
Apply for Service Client pick the desired service and pay for it
2
Content Approval Fitness content approved
3
Campaign Launch Started during Ramadan
4
Engagement Tracking Measured subs & downloads

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