Project Showcase: Learnova Product Launch Campaign via WhatsApp
Result
Project Details
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Project Challenges:
Challenge: No pre-launch engagement or audience warming, making it harder to spark immediate learner interest.
Solution: Built a 3-message WhatsApp flow (social proof + study hack + exclusive offer), which drove 1,000+ course signups in just 72 hours.
Challenge: Encouraging learners not just to sign up but also to invite friends (referrals).
Solution: Embedded referral-focused copy that incentivized peer sharing, resulting in a 37% referral rate in the first week.
Challenge: Tracking both signups and viral referrals in real time for reporting.
Solution: Configured WhatsApp sender with CRM sync, ensuring accurate measurement of new signups + referral growth, then delivered a KPI-based performance report.
Project Date:
Service: WhatsApp Promotional Campaigns
Campaign Type: Product Launch
Client: Learnova – Microlearning Platform
Campaign Goal: Spark interest pre-launch, then drive signups through an exclusive limited-time offer.
🚀 Why WhatsApp Works for EdTech Product Launches
In the world of online learning, speed and relevance matter.
Most platforms struggle to capture attention—but Learnova did something different. By using WhatsApp, they connected instantly with learners who value efficiency, bite-sized content, and direct communication.
🎯 The Learnova Launch Campaign
This 3-message campaign was designed to:
✔ Prove value through real usage
✔ Deliver educational insights
✔ Offer exclusivity and urgency
📩 Message 1 – Lifestyle Alignment + Social Proof
🎓 79% of users complete our 5-min lessons before breakfast!
Learning that fits your lifestyle.
Try a 5-minute lesson today and see the difference.
→ Builds trust through data and relevance.
📩 Message 2 – Micro Hack for Learners
💡 Study Hack: Use the 20-5-20 rule:
👉 20 min learning > 5 min review > 20 sec summary
It locks in knowledge fast 🔐
→ Educates while keeping the tone actionable.
📩 Message 3 – Offer + Scarcity
📬 Just For You:
Access our newest ‘AI for Creators’ course — free for the first 100 learners!
🚀 Unlock your edge and join now.
→ Drives urgency and gives a strong reason to convert.
📈 Campaign Results
- 💬 93% message open rate
- 🎯 Over 1,000 course signups in under 72 hours
- 🔁 37% of users referred a friend within the first week
💡 Takeaway
WhatsApp isn’t just a messaging app—it’s a conversion engine when used strategically.For platforms like Learnova, it transformed a course launch into a moment of momentum and viral growth.👉 Want to launch your next digital product with guaranteed reach and real-time results? Let’s do it via WhatsApp.