Project Showcase – ByteBloom - Reactivation Campaign

Result

Open Rate 85%
Response Rate 40%
Conversation Start 22%

Marketing Service Area:

Marketing Channel:

Whatsapp Marketing

Marketing Goal:

Engagement

Marketing Funnel:

Engaging/Consideration
Post-Conversion/Loyality

Project Details

Project Duration:

1 day

Project Budget:

$36

Project Status:

Completed

Team Size:

2

Project Challenges:

  1. Challenge: Large segment of inactive early signups with low prior engagement.
    Solution: Designed a 3-message WhatsApp reactivation flow highlighting platform value, achieving 85% open rate and renewed interest.

  2. Challenge: Converting inactive users into qualified leads and demo bookings in just 1 day.
    Solution: Used clear value propositions and demo-focused CTAs, resulting in a 40% response rate.

  3. Challenge: Low likelihood of user-initiated conversations from previously inactive users.
    Solution: Created interactive, curiosity-driven prompts, generating a 22% conversation start rate.

  4. Challenge: Tracking reactivation progress and demo conversion metrics in real time.
    Solution: Integrated sender tool with reporting, enabling transparent KPI monitoring and a detailed follow-up report for the client.


 

Project Date:

2024-03-28

Service Name: WhatsApp Engagement Campaigns
Campaign Type: Reactivation Campaign – Win Back Inactive Users
Client: ByteBloom – AI-based Automation Platform
Campaign Goal: Reconnect with inactive users using intelligent, benefit-driven WhatsApp messages.

🔍 The Challenge

ByteBloom noticed a significant drop-off in engagement from early signups who didn’t complete onboarding.
Rather than losing these users forever, we designed a smart WhatsApp Reactivation Campaign aimed at rekindling interest — with speed and purpose.

💡 Our 3-Message Strategy

📩 Message 1: Social Proof to Reignite Trust

⚙️ 93% of our clients reduced manual reporting time by 40% after switching to ByteBloom AI.
See how our platform delivers results and boost your efficiency.

→ Focus: Highlight tangible results to re-capture interest.

📩 Message 2: Value Insight

💡 Automate weekly tasks to save 3+ hours per week. We’ll show you how.

→ Focus: Offer clear time-saving value with minimal effort.

📩 Message 3: Timely Incentive

🎁 Free onboarding for all new users this week only. Let’s scale together!
Start your free trial now and unlock real automation benefits.

→ Focus: Create urgency with a time-limited bonus.

📊 Results Snapshot

  • ✅ 85% open rate
  • 🔁 40% of recipients reactivated
  • 💬 22% booked a demo or started the trial within 72 hours

🧠 Why It Matters

This campaign wasn’t about selling — it was about reminding users of the real transformation ByteBloom offers.
When you combine clear value, real results, and a personal WhatsApp channel — magic happens.

💬 Want to re-engage your cold subscribers? Let WhatsApp do the talking.

Process Highlite

01
Planning Analyze inactive early signups
02
Tools Configuration Configuer and integrate client System with Sender Tool for best performance and reporting.
03
Content Creation Create 3-value WhatsApp messages
04
Campaign Execution Deliver reactivation flow
05
Monitoring & Optimization Review responses & demos booked
06
Follow Up with Report Creating a report that describe the Campaign Status and KPIs metrics Overview

Milestones

1
Apply for Service Client pick the desired service and pay for it
2
Content Approval Messages reviewed internally
3
Campaign Launch Sent to inactive users
4
Engagement Tracking Demo bookings tracked

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