Project Showcase: FitPulse – Smart WhatsApp Reactivation Campaign
Result
Project Details
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Project Challenges:
Challenge: Dormant wellness clients showed very low prior engagement with the brand.
Solution: Launched a 3-message WhatsApp reactivation flow (social proof, expert tip, discount), reaching an 86% open rate.Challenge: Difficulty in motivating inactive users to respond within a short 2-day campaign window.
Solution: Added urgency-driven CTAs and incentives, generating a 32% response rate.Challenge: Low probability of initiating two-way conversations with previously disengaged clients.
Solution: Introduced interactive prompts and personalized tips, raising conversation start to 23%.Challenge: Tracking real-time reactivations and conversions across multiple user segments.
Solution: Integrated sender tool with live reporting, ensuring accurate KPI monitoring and a clear final campaign performance report.
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Service Type: Engagement Campaigns – WhatsApp Reactivation
Goal: Re-engage inactive subscribers using data-driven, motivating WhatsApp messages
🧩 Why This Service Matters
Every brand eventually faces a challenge: dormant customers. They’ve signed up, maybe even bought once, but then… silence. That’s exactly where smart reactivation campaigns step in to reignite interest and get the conversation flowing again.FitPulse, a wellness brand, wanted to reconnect with inactive users who hadn’t interacted in a while. Instead of sending generic reminders, we designed a highly targeted WhatsApp campaign focused on triggering action through psychology and proof.
📋 Campaign Highlights
📩 Message 1 – Social Proof Hook
💪 78% of FitPulse clients reported visible results in just 3 weeks! Ready to join them?
Start your plan now and be part of the transformation.
- ✅ Reinforces credibility
- ✅ Sparks FOMO
📩 Message 2 – Expert Tip
🧠 Pro tip: Start your day with 10 mins of fasted cardio – it boosts metabolism naturally.
- ✅ Offers immediate value
- ✅ Builds authority
- ✅ Strengthens brand trust
📩 Message 3 – Urgent Offer
🔥 40% OFF on our 30-day shred plan! Today only. Let’s get moving! 🏃♂️
Claim your discount now before the offer ends.
- ✅ Drives instant action
- ✅ Adds scarcity
📈 Results & Impact
FitPulse saw a remarkable increase in reactivations, with a 23% return rate from previously inactive users. The combination of social proof, tips, and timed discounts proved highly effective in reviving engagement and sales.
✅ Final Thoughts
WhatsApp Reactivation Campaigns aren’t just reminders — they’re mini-marketing machines that convert silence into sales. FitPulse is a testament to how strategic messaging can reawaken interest and build momentum, one ping at a time.