Project Showcase: BrainFuel - Event Engagement Campaigns
Result
Project Details
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Project Challenges:
Challenge: Engaging a wellness audience that had shown low prior responsiveness.
Solution: Designed a 3-message WhatsApp flow (statistic, health tip, special offer) that achieved a 92% open rate.
Challenge: Limited timeframe (2 days) to generate meaningful responses.
Solution: Used concise, benefit-driven CTAs and urgency elements, securing a 27% response rate.
Challenge: Difficulty in sparking two-way conversations among disengaged users (baseline only 10–12%).
Solution: Added interactive health tips and conversational hooks, raising conversation start to 18%.
Challenge: Tracking real-time KPIs.
Solution: Integrated the sender tool with reporting dashboards, ensuring accurate monitoring and post-campaign performance reporting.
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At Engagement Campaigns, we specialize in creating dynamic WhatsApp Event Engagement Campaigns designed to drive participation in webinars, courses, and workshops—both online and offline. Our goal? To transform passive audiences into active participants through personalized, action-oriented messaging.
Project Spotlight: BrainFuel’s Micro-Learning Hub Campaign
BrainFuel, an innovative ed-tech platform, aimed to promote its free Micro-Learning Hub and premium courses. We crafted a 3-message WhatsApp sequence to educate, engage, and convert users. Here’s how we did it:
Message 1: The Hook
📊 75% of students learn faster with bite-sized videos.
🎓 Try our free Micro-Learning Hub today!
Start learning now and boost your skills.
Strategy: We opened with a compelling statistic to grab attention, followed by a clear value proposition and low-commitment invitation.
Message 2: Value-Add Tip
🧠 TIP: Study in 25-min bursts followed by 5-min breaks (Pomodoro Technique).
⏳ It boosts focus by 2X!
Strategy: This message positioned BrainFuel as a thought leader by offering actionable advice. It encouraged deeper exploration without hard-selling.
Message 3: The Offer
🎁 Get 20% OFF on your first Skill Bundle
📘 Learn Excel, Design, or Coding — Your pick!
Claim your discount today and start learning.
Strategy: We closed with a time-sensitive discount to drive conversions. The personalized skill options catered to diverse interests.
Results
- 45% open rate across all messages
- 22% click-through rate on the “Claim Now” prompt
- 18% conversion to paid courses
Why It Worked
Progressive Engagement: Each message built on the last, nurturing users from awareness to action.
Mobile-Optimized CTAs: Clear, clickable prompts drove seamless interactions.
Audience-Centric Content: Stats, tips, and offers aligned with student pain points.
Ready to turn your events into must-attend experiences? Let’s craft your next Engagement Campaign!
👉 Contact Us Today