Project Showcase: PulseCare Clinics - Interactive Customer Surveys

Result

Open Rate 91%
Response Rate 36%
Conversation Start 24%

Marketing Service Area:

Marketing Channel:

Whatsapp Marketing

Marketing Goal:

High-intent Leads
Highlight Advantage
Closer to a Decision
Authority

Marketing Funnel:

Awareness/Education
Engaging/Consideration

Project Details

Project Duration:

1 day

Project Budget:

$36

Project Status:

Completed

Team Size:

2

Project Challenges:

  1. Challenge: Patients were hesitant to share feedback due to lack of simple and accessible channels.
    Solution: Designed patient-friendly WhatsApp messages that encouraged participation, resulting in a 36% response rate.

  2. Challenge: Limited pre-existing patient engagement during clinic events and webinars.
    Solution: Sent surveys live during health webinars, achieving a 91% open rate and making the process feel more personal.

  3. Challenge: Low peer-to-peer sharing and conversations among patients.
    Solution: Incorporated approachable wording and supportive CTAs, improving conversation start to 24%.

  4. Challenge: Difficulty in tracking patient satisfaction and retention after events.
    Solution: Integrated WhatsApp sender tool for real-time monitoring and prepared a comprehensive report on insights and repeat bookings.

Project Date:

2025-05-07

In today’s competitive healthcare market, building trust and loyalty goes beyond providing quality medical services — it’s about listening to patients, valuing their feedback, and acting on it. PulseCare Clinics leveraged our Engagement Campaigns – Interactive Customer Surveys to achieve exactly that.

The Goal

To enhance patient engagement during events such as online health webinars, in-person workshops, and medical courses, while collecting actionable feedback that improves services and drives retention.

The Campaign

Service: Engagement Campaigns – Interactive Customer Surveys
Industry: Healthcare & Wellness
Target: Patients attending consultations, workshops, or health events.

Message 1 – Building Awareness with Data

🩺 Did you know? 86% of our patients feel more confident after their first consultation.
We’d love to know about your experience today.
Click here to share your thoughts and start a quick survey.

Message 2 – Encouraging Interaction

📢 Your opinion matters!
How satisfied were you with the waiting time today?
✅ Excellent
✅ Average
✅ Needs Improvement
Just reply with the emoji that best fits 😊

Message 3 – Rewarding Engagement

🙌 Thank you for visiting PulseCare!
As a small thank you, here’s 10% off your next checkup 💚
Use code: PULSE10
Book your next appointment and save.

Why It Works

Personalized Feedback Collection – Patients feel valued when their opinions are heard.High Engagement Rates – Interactive questions and quick replies increase response rates.Customer Retention – Reward-based follow-ups drive repeat visits.

Result

PulseCare Clinics saw a 47% increase in survey responses and a 22% boost in repeat bookings within the first month of implementing the campaign.

Process Highlite

01
Planning Define patient feedback goals
02
Tools Configuration Configuer and integrate client System with Sender Tool for best performance and reporting.
03
Content Creation Design patient-friendly WhatsApp messages
04
Campaign Execution Send surveys during health webinars
05
Monitoring & Optimization Analyze patient insights & retention
06
Follow Up with Report Creating a report that describe the Campaign Status and KPIs metrics Overview

Milestones

1
Apply for Service Client pick the desired service and pay for it
2
Content Approval Messages validated by doctors
3
Campaign Launch Campaign started at clinic event
4
Engagement Tracking Repeat bookings monitored

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