Project Showcase: Tasty Roots - Interactive Customer Surveys
Result
Project Details
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Project Challenges:
Challenge: Customers often provided limited feedback on new menu items, making it hard to refine recipes.
Solution: Crafted WhatsApp food feedback surveys with engaging, easy-to-answer questions, achieving a 42% response rate.Challenge: Low visibility of feedback requests during food events.
Solution: Delivered surveys in real time during dining experiences, securing a 95% open rate.Challenge: Limited customer conversations and sharing about new dishes.
Solution: Used conversational prompts that encouraged diners to share opinions, increasing conversation start to 27%.Challenge: Difficulty in connecting survey insights directly to menu improvements.
Solution: Monitored orders and responses, then prepared a final report with actionable menu recommendations.
Project Date:
In the food and restaurant industry, customer opinions are the secret ingredient to lasting success. Tasty Roots took this concept to heart by launching our Engagement Campaigns – Interactive Customer Surveys to better connect with diners, improve menu items, and boost repeat orders.
🎯 The Goal
To engage customers during events like food tasting sessions, cooking classes, and in-house or online culinary workshops, while gathering real-time feedback that enhances both the dining experience and brand loyalty.
📢 The Campaign
Service: Engagement Campaigns – Interactive Customer Surveys
Industry: Food & Beverage
Target: Restaurant visitors, online order customers, and event participants.
Message 1 – Starting with Data & Curiosity
🍔 Craving feedback!
🌟 9 out of 10 customers say our spice level is just right.
Tell us how your meal was 🍽️
Leave quick feedback and help us improve.
Message 2 – Keeping It Fun & Simple
🍟 How did you find our new fries?
😍 Loved them
🙂 Good
😐 Not for me
Reply with your emoji and let’s spice things up! 🌶️
Message 3 – Rewarding Participation
🎁 Thanks for your time!
Use this code 🍴 YUMMY10 for 10% OFF your next order.
Order now and enjoy your discount.
💡 Why It Works
Instant Insights – The restaurant receives real-time feedback to adjust flavors and menu items.High Response Rates – Simple emoji-based replies encourage participation.Loyalty Boost – Rewards like discount codes turn one-time customers into regulars.
📈 Result
Within the first month, Tasty Roots recorded a 55% increase in customer feedback submissions and a 19% rise in repeat orders, proving that when you listen to your customers, they keep coming back for more.