CodeCrush: Turning Abandoned Carts into Enrolled Students with a WhatsApp Recovery Campaign
Result
Project Details
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Project Challenges:
Challenge: High abandoned cart rate with low recovery attempts.
Solution: Designed a 3-message WhatsApp recovery flow mixing urgency, motivation, and value.Challenge: Customers hesitant to complete checkout despite strong interest.
Solution: Added personalized urgency-driven nudges that boosted recovery, reaching a 32% response rate.Challenge: Limited initial conversations from cart reminders.
Solution: Crafted value-focused prompts that raised conversation start to 25%.Challenge: Difficulty measuring recovery effectiveness.
Solution: Implemented tracking tools to capture responses and conversions, with a final KPI-based report.
Project Date:
In the fast-paced world of tech education, every lead matters — but cart abandonment is a common roadblock. CodeCrush, a leading platform in tech education, faced the challenge of users adding bootcamp courses to their cart but leaving before completing their enrollment.To solve this, they implemented our Customer Journey Completion – WhatsApp Abandoned Cart Recovery Microservice, a strategic and personalized approach to win back interested customers right where they’re most responsive — on WhatsApp.
🎯 The Goal
- Recover lost sales from abandoned carts.Reignite interest in coding courses.Encourage quick action with time-sensitive offers.
📢 The Campaign
Service: WhatsApp Abandoned Cart Recovery Microservice
Industry: Tech Education
Target Audience: Aspiring developers, career switchers, tech enthusiasts.
Message 1 – Sparking Motivation with a Fun Fact
💻 Fun Fact: 70% of high-paying jobs require basic coding skills!
Start coding now and get ahead in your tech career.By leading with a compelling statistic, CodeCrush tapped into the aspirational mindset of potential students.
Message 2 – Providing Practical Value
💡 Tip: Practice coding daily for 20 min to build consistency!Offering a small, actionable step helped reduce overwhelm and positioned CodeCrush as a supportive guide.
Message 3 – Closing the Sale with an Exclusive Offer
🚀 Offer: Get 20% off your first coding bootcamp this week only!
Claim your discount and join the next wave of tech innovators.A time-limited discount created urgency and nudged users back to complete their enrollment.
💡 Why It Worked
Relevance – Messages addressed the exact interest of the cart abandoner.Value-Driven Approach – Tips and facts kept users engaged without feeling “sold to.”Urgency & Incentive – Limited-time offers pushed users to act fast.
📈 Result:
CodeCrush recovered 26% of abandoned carts in the first week and saw a 17% boost in new enrollments.