Challenge 1 – Standing Out in a Crowded Travel Market
Travelers are bombarded with daily offers from countless agencies, making it difficult for WanderGo to capture attention.
Solution: Created personalized WhatsApp birthday greetings that combined emotion with exclusive travel discounts to feel more genuine and memorable.

Challenge 2 – Maintaining Personal Connection
Generic travel promotions often feel transactional, reducing loyalty over time.
Solution: Designed three travel-themed messages that celebrated the traveler personally while inspiring them with destination ideas and tips.

Challenge 3 – Ensuring Accurate Timing & Delivery
Birthday messages lose impact if delayed or sent at the wrong time.
Solution: Configured and integrated Wander Go’s system with the WhatsApp sender tool to automate greetings precisely on the customer’s birthday.

Challenge 4 – Driving Real Conversions Beyond Engagement
High open rates alone don’t guarantee bookings. The challenge was turning greetings into revenue.
Solution: Included clear CTAs and exclusive, time-limited offers ($50 off) that motivated travelers to book immediately.

Challenge 5 – Measuring ROI & Proving Value
The company needed to see if birthday campaigns could deliver tangible business results, not just goodwill.
Solution: Tracked bookings, responses, and conversation starts, then compiled a KPI-driven final report showing the uplift in conversions and loyalty.