๐ Project Showcase: EduLeap โ WhatsApp Behavior-Based Automation Campaign
Result
Project Details
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Project Challenges:
Challenge: Difficulty in identifying the right student journey triggers to send reminders at the best moments.
Solution: Mapped clear triggers based on student behaviors (incomplete actions, study milestones) to maximize relevance.Challenge: Creating engaging yet concise educational content that balances tips with promotional offers.
Solution: Designed WhatsApp messages that blended actionable study tips with simple offers to boost enrollments.Challenge: Ensuring automation runs smoothly without disrupting the student communication flow.
Solution: Configured and tested WhatsApp automation to deliver reminders consistently.Challenge: Tracking if messages led to actual enrollment growth rather than just opens or responses.
Solution: Monitored engagement metrics closely and linked them with course enrollment data, later summarized in a detailed campaign report.
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The Challenge
In the digital learning world, many students browse courses but never complete enrollment or fail to stick to a consistent learning habit. This results in lost opportunities for both learners and educational platforms.
The Solution with WhatsApp
With EduLeap, we implemented a WhatsApp Behavior-Based Automation Campaign where personalized messages were automatically triggered by the learnerโs actions. This approach helped drive engagement and provided students with timely motivation to stay consistent.
๐ฉ Message Flow:
- Message 1: “๐ 89% of learners using microlearning methods report higher exam scores! Ready to improve your study habits?”
- Message 2: “๐ก Study Tip: Use the Pomodoro method (25 min study, 5 min break) to boost focus. Try it today!”
- Message 3: “๐ Get a Free Study Plan Template when you join EduLeap this week! Click below to claim.” CTA: Claim Free Plan
The Impact
- 35% increase in learner engagement with the platform.
- 28% growth in course enrollments in the first month.
- Strengthened student loyalty by offering direct value (free template + actionable tips).
Conclusion
By combining personalization, automation, and perfect timing, EduLeap successfully turned passive interest into active participation. This case study proves how WhatsApp automation campaigns empower educational platforms to build lasting learner relationships and achieve tangible business and educational goals.