Challenge 1 – Standing Out in a Saturated Fitness Market
With members constantly bombarded by promotions from different gyms, UrbanRun risked blending into the noise.
Solution: Crafted personalized WhatsApp messages that combined emotional greetings with fitness tips and exclusive offers to make members feel individually valued.

Challenge 2 – Accurate Member Segmentation
Identifying birthdays and mapping them correctly into the system was essential for campaign accuracy.
Solution: Defined gym member segments clearly and integrated the client’s database with the WhatsApp sender tool for precise targeting.

Challenge 3 – Balancing Value and Promotion
Generic discounts alone wouldn’t build loyalty, while purely motivational messages might not drive revenue.
Solution: Designed three fitness-focused messages that blended motivation, practical health tips, and time-limited discounts.

Challenge 4 – Driving Engagement Beyond Opens
High open rates weren’t enough—the goal was to increase bookings and strengthen retention.
Solution: Added clear CTAs and exclusive offers that encouraged members to book immediately, boosting conversions.

Challenge 5 – Measuring Loyalty & ROI
The gym needed proof that birthday campaigns went beyond “nice greetings.”
Solution: Implemented daily engagement tracking (bookings, replies, CTR) and delivered a final KPI-based report to demonstrate loyalty uplift and sales growth.