Project Showcase: EcoFresh Market – Seasonal WhatsApp Campaign
Result
Project Details
Project Duration:
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Project Challenges:
Challenge: High competition during Ramadan promotions with many brands pushing offers simultaneously.
Solution: Highlighted eco-friendly positioning and seasonal relevance in the messaging, making the brand stand out and driving a 44% Response Rate.Challenge: Risk of low conversions due to message overload during holiday season.
Solution: Created short, value-driven messages with urgency triggers (“limited-time Ramadan offer”), encouraging quick responses and purchases.Challenge: Need for accurate performance tracking in a short promotional cycle.
Solution: Integrated the client’s system with the WhatsApp sender tool, enabling real-time CTR and subscription tracking, followed by a clear report.
Project Date:
Service: WhatsApp Promotional Campaigns – Seasonal Offers
Client Industry: Organic Food & Groceries
Campaign Focus: Ramadan Promotion
🌱 Project Objective
To help EcoFresh Market drive seasonal sales during Ramadan using personalized, persuasive WhatsApp messages that align with eco-conscious consumer behavior.
💡 Why Seasonal WhatsApp Campaigns Matter
Seasonal offers—like those during Ramadan, Eid, or Black Friday—are moments when customers are most alert to great deals. However, catching attention isn’t enough. You need to convert it into action.
With WhatsApp being the most used messaging platform in the region, our campaigns plug directly into where your customers already are, turning seasonal buzz into tangible sales.
📲 The Message Flow
📩 Message 1 – Launch Teaser
🍏 Go Green, Save Green!
Enjoy 25% OFF all organic veggies this weekend only 🥦
Fresh. Local. Sustainable.
Order now to enjoy fresh savings!
A high-impact opening message that combines urgency, savings, and brand values (eco-friendliness + health) in under 3 lines.
📩 Message 2 – Social Proof + Offer
🌿 89% of our customers say EcoFresh tastes better!
Try our Weekly Basket Subscription – First week FREE!
Subscribe now for ongoing health and savings.
Builds trust and encourages ongoing commitment via a subscription model, using statistics and a risk-free hook.
📩 Message 3 – Final Call with Ramadan Focus
⏳ Last hours to grab your Ramadan Veggie Box at 30% OFF!
EcoFresh = Zero chemicals + Full flavor 😋
Get it now to celebrate a healthy Ramadan.
Closes with time-sensitive urgency and connects emotionally by emphasizing the Ramadan spirit and health.
✅ Results
- 3X increase in basket orders during the first 48 hours
- 57% CTR across the 3-message sequence
- 160+ new subscribers to the Weekly Basket plan
- Reached >2,000 eco-conscious buyers through direct targeting