Service: WhatsApp Promotional Campaigns – Seasonal Offers
Industry: International Education & Visa Consultancy
Campaign Theme: Ramadan Seasonal Promotion

🎯 Objective

To maximize interest and conversions during Ramadan, by offering limited-time perks (free consultations and reduced deposits) via a high-impact WhatsApp sequence tailored for students and parents planning to study in Canada.

📲 The Message Flow

📩 Message 1 – Urgent Call to Action

✈️ Study in Canada!
Apply before April 30 and get FREE Visa Counseling 🇨🇦
Seats are filling fast!
Book your free call now!

Grabs attention with a time-sensitive educational offer and a strong incentive: free visa consultation.

📩 Message 2 – Trust & Proof

📚 87% of students using EduQuest got accepted to their dream university!
Make your future global 🌍
Start your application today!

Boosts confidence through social proof and reinforces brand credibility.

📩 Message 3 – Final Ramadan Push

⏳ Final Days: Ramadan Offer – Pay only 50% deposit for full consultancy package!
Don’t miss this flight ✈️
Get started now!

Creates urgency by combining the Ramadan context with a financial benefit and metaphor (flight) to drive conversions.

📈 Campaign Results

• 42% increase in booked consultations within 5 days
• 61% click-through rate (CTR) on Message 2
• 70+ new student inquiries
• Improved lead quality: students pre-qualified via WhatsApp form

✅ Takeaway

This campaign demonstrates how seasonal timing + personalized messaging = conversion power.
By tapping into Ramadan urgency and using WhatsApp’s instant nature, EduQuest turned passive interest into booked calls and real applications — without paid ads.