Project Showcase: FinPilot – Smart Reactivation via WhatsApp
Result
Project Details
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Project Challenges:
Challenge: Dormant finance app users were not engaging with previous outreach attempts.
Solution: Sent a 3-message WhatsApp blast with social proof, finance tips, and an incentive, reaching an 84% open rate.Challenge: Converting disengaged users into active responders within 1 day.
Solution: Designed clear and actionable CTAs, achieving a 38% response rate from dormant users.Challenge: Low initial peer-to-peer engagement (conversation start at only 14%).
Solution: Added interactive financial prompts and referral incentives, boosting conversation start to 26%.Challenge: Tracking reactivation and engagement metrics in real time.
Solution: Configured the sender tool for live reporting, allowing KPI monitoring and generating a final campaign performance report.
Project Date:
Service Name: WhatsApp Engagement Campaigns
Campaign Type: Reactivation Campaign – Targeting Inactive Users
Client: FinPilot – Personal Finance & Budgeting App
Campaign Goal: Nudge inactive users to return using educational and value-based WhatsApp messages.
🎯 The Challenge
FinPilot had a solid user base, but a portion of users dropped off after initial signup. Our mission? Bring them back with messages that felt personal, relevant, and timely — all through WhatsApp.
💬 The Message Strategy
📩 Message 1: Social Proof & Value
📈 89% of users increased their monthly savings by 12% using FinPilot’s Smart Budget tool.
Get your savings report now and see the impact for yourself.
→ Focused on trust and data-driven results.
📩 Message 2: Financial Tip
💡 Finance Tip: Automate 10% of your income into a savings vault – you’ll never miss it.
→ Offers practical, useful advice to provide immediate value.
📩 Message 3: Limited-Time Incentive
🔒 Sign up this weekend & get 3 months Premium access FREE. Limited offer!
Activate your account now and unlock extra benefits.
→ Designed to drive urgent reactivation.
📊 Outcomes
- 84% open rate
- 38% click-through
- 26% reactivated within 72 hours
🧠 Why This Works
Reactivation campaigns work best when you lead with value. This campaign didn’t just ask users to come back — it gave them a compelling reason to return, through personalization + incentive + expert tip.💬 Want to win back your cold audience? Smart reactivation via WhatsApp might be your next growth lever.