Service Name: WhatsApp Engagement Campaigns
Campaign Type: Reactivation Campaign – Targeting Inactive Users
Client: FinPilot – Personal Finance & Budgeting App
Campaign Goal: Nudge inactive users to return using educational and value-based WhatsApp messages.

🎯 The Challenge

FinPilot had a solid user base, but a portion of users dropped off after initial signup. Our mission? Bring them back with messages that felt personal, relevant, and timely — all through WhatsApp.

💬 The Message Strategy

📩 Message 1: Social Proof & Value

📈 89% of users increased their monthly savings by 12% using FinPilot’s Smart Budget tool.
Get your savings report now and see the impact for yourself.

→ Focused on trust and data-driven results.

📩 Message 2: Financial Tip

💡 Finance Tip: Automate 10% of your income into a savings vault – you’ll never miss it.

→ Offers practical, useful advice to provide immediate value.

📩 Message 3: Limited-Time Incentive

🔒 Sign up this weekend & get 3 months Premium access FREE. Limited offer!
Activate your account now and unlock extra benefits.

→ Designed to drive urgent reactivation.

📊 Outcomes

• 84% open rate
• 38% click-through
• 26% reactivated within 72 hours

🧠 Why This Works

Reactivation campaigns work best when you lead with value. This campaign didn’t just ask users to come back — it gave them a compelling reason to return, through personalization + incentive + expert tip.💬 Want to win back your cold audience? Smart reactivation via WhatsApp might be your next growth lever.