Project Showcase: FitFuel Club – WhatsApp Promotional Campaign (Ramadan & Eid Offers)
Result
Project Details
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Project Challenges:
Challenge: Audience distraction during Ramadan, with multiple lifestyle and health promotions competing for attention.
Solution: Positioned the brand with fitness + lifestyle relevance during Ramadan, which achieved a 41% Response Rate.Challenge: Encouraging users not only to engage but also to download the fitness app.
Solution: Integrated direct app download links and urgency-driven messaging, leading to measurable subscriptions and app installs.Challenge: Tracking conversions (subscriptions & downloads) accurately during a seasonal promotion.
Solution: Configured client’s system with the WhatsApp sender tool to capture real-time performance and delivered a detailed KPI report.
Project Date:
Service: WhatsApp Promotional Campaigns – Seasonal Offers
Industry: Fitness, Coaching, Wellness
Season: Ramadan & Eid Campaign
🎯 Objective
To boost memberships, app downloads, and coaching enrollments during Ramadan and Eid through a 3-message WhatsApp sequence using urgency, social proof, and irresistible offers.
📩 Message Flow Breakdown
📩 Message 1 – Ramadan Challenge Kickoff
🏋️♂️ Did you know? 87% of our clients saw visible results in just 21 days!
Join our Ramadan Shred Challenge today and transform your body 💪
Join now and start your transformation!
This message builds instant trust with data-backed results, launching the campaign with a motivational invitation.
📩 Message 2 – Flash Offer
⏳ Offer ends tonight!
Get 1-month online coaching for just $9.99
Real plans, real progress!
Grab your plan now to level up.
Creates urgency and lowers the entry barrier with a time-limited, low-cost offer.
📩 Message 3 – Eid App Promo
📊 Track every calorie, rep & step.
Our coaching app is now 50% OFF this Eid!
Let’s reach those goals together! 🚀
Download the app today!
Celebrates Eid with a tech-driven incentive to keep users committed after Ramadan.
📈 Campaign Results
- 3.4x increase in coaching subscriptions in 5 days
- 49% click-through rate (CTR) on Message 2
- Over 200+ app downloads from Message 3
- 78% of users completed all 3 messages in the journey
✅ Insights & Impact
FitFuel Club’s seasonal WhatsApp campaign tapped into fitness motivation during Ramadan and Eid — a time when users are focused on both discipline and transformation.By aligning offers with customer intent and delivering them on WhatsApp, the brand turned inspiration into action — and engagement into conversions.