Service: WhatsApp Promotional Campaigns – Seasonal Offers
Industry: Fitness, Coaching, Wellness
Season: Ramadan & Eid Campaign

🎯 Objective

To boost memberships, app downloads, and coaching enrollments during Ramadan and Eid through a 3-message WhatsApp sequence using urgency, social proof, and irresistible offers.

📩 Message Flow Breakdown

📩 Message 1 – Ramadan Challenge Kickoff

🏋️‍♂️ Did you know? 87% of our clients saw visible results in just 21 days!
Join our Ramadan Shred Challenge today and transform your body 💪
Join now and start your transformation!

This message builds instant trust with data-backed results, launching the campaign with a motivational invitation.

📩 Message 2 – Flash Offer

⏳ Offer ends tonight!
Get 1-month online coaching for just $9.99
Real plans, real progress!
Grab your plan now to level up.

Creates urgency and lowers the entry barrier with a time-limited, low-cost offer.

📩 Message 3 – Eid App Promo

📊 Track every calorie, rep & step.
Our coaching app is now 50% OFF this Eid!
Let’s reach those goals together! 🚀
Download the app today!

Celebrates Eid with a tech-driven incentive to keep users committed after Ramadan.

📈 Campaign Results

• 3.4x increase in coaching subscriptions in 5 days
• 49% click-through rate (CTR) on Message 2
• Over 200+ app downloads from Message 3
• 78% of users completed all 3 messages in the journey

✅ Insights & Impact

FitFuel Club’s seasonal WhatsApp campaign tapped into fitness motivation during Ramadan and Eid — a time when users are focused on both discipline and transformation.By aligning offers with customer intent and delivering them on WhatsApp, the brand turned inspiration into action — and engagement into conversions.