Service Name: WhatsApp Promotional Campaigns
Campaign Type: Product Launch
Client: FlavorMint – Instant Ramen Subscription
Campaign Goal: Build excitement before launch, then drive direct conversions with limited-time offers.

🚀 Why WhatsApp for Product Launches?

Launching a product today means fighting through noise and distraction.
WhatsApp cuts through the clutter with direct, personal, and timely messages. For subscription-based businesses like FlavorMint, it’s the perfect tool to spark desire and convert curious readers into loyal customers.

🎯 The FlavorMint Launch Campaign

FlavorMint wanted to launch its instant ramen subscription box with a fun, quirky, and flavor-packed experience.
The focus: Social proof, engagement, value-add, and urgency.

📩 Campaign Message Flow

📩 Message 1 – Social Proof + Curiosity

🍜 Fun Fact: We shipped over 12,000 ramen bowls last month!
What’s your first flavor going to be?
Order your box and join the noodle adventure!

→ Builds momentum and invites curiosity.

📩 Message 2 – Helpful Tip + Brand Voice

🍳 Quick Hack:
Add a drop of sesame oil for that umami kick 💥

→ Adds value + aligns with product use.

📩 Message 3 – Offer + Scarcity

🎁 New subscribers get a mystery spice kit with every box!
Limited to first 100 orders 🔥
Subscribe now and claim your flavor surprise!

→ Creates urgency + boosts conversions.

📈 Results

• 📬 91% message open rate within the first 6 hours
• 📦 68% of total conversions happened within 12 hours of message 3
• 🎯 Campaign ROI exceeded 3.7x the ad spend

💡 Key Takeaway

WhatsApp launch campaigns deliver timely engagement, personal touch, and immediate results—especially when your offer is flavorful, limited, or fun.

If you’re launching a subscription product, snack line, or limited-run offer…👉 Make it personal. Make it fast. Make it WhatsApp.