Service: WhatsApp Promotional Campaigns
Campaign Type: Product Launch
Client: Learnova – Microlearning Platform
Campaign Goal: Spark interest pre-launch, then drive signups through an exclusive limited-time offer.

🚀 Why WhatsApp Works for EdTech Product Launches

In the world of online learning, speed and relevance matter.

Most platforms struggle to capture attention—but Learnova did something different. By using WhatsApp, they connected instantly with learners who value efficiency, bite-sized content, and direct communication.

🎯 The Learnova Launch Campaign

This 3-message campaign was designed to:
✔ Prove value through real usage
✔ Deliver educational insights
✔ Offer exclusivity and urgency

📩 Message 1 – Lifestyle Alignment + Social Proof

🎓 79% of users complete our 5-min lessons before breakfast!
Learning that fits your lifestyle.
Try a 5-minute lesson today and see the difference.

→ Builds trust through data and relevance.

📩 Message 2 – Micro Hack for Learners

💡 Study Hack: Use the 20-5-20 rule:
👉 20 min learning > 5 min review > 20 sec summary
It locks in knowledge fast 🔐

→ Educates while keeping the tone actionable.

📩 Message 3 – Offer + Scarcity

📬 Just For You:
Access our newest ‘AI for Creators’ course — free for the first 100 learners!
🚀 Unlock your edge and join now.

→ Drives urgency and gives a strong reason to convert.

📈 Campaign Results

• 💬 93% message open rate
• 🎯 Over 1,000 course signups in under 72 hours
• 🔁 37% of users referred a friend within the first week

💡 Takeaway

WhatsApp isn’t just a messaging app—it’s a conversion engine when used strategically.For platforms like Learnova, it transformed a course launch into a moment of momentum and viral growth.👉 Want to launch your next digital product with guaranteed reach and real-time results? Let’s do it via WhatsApp.