Project Showcase: PropVista - Flash Sale Campaign via WhatsApp

Result

Open Rate 89%
Response Rate (Tour Bookings) 27%
Conversation Start 29%

Marketing Service Area:

Marketing Channel:

Whatsapp Marketing

Marketing Goal:

Highlight Advantage
Closer to a Decision
Reach New Audience

Marketing Funnel:

Conversion-Focused

Project Details

Project Duration:

2 days

Project Budget:

$36

Project Status:

Completed

Team Size:

2

Project Challenges:

  1. Challenge: Low pre-launch awareness and limited anticipation for property tours.
    Solution: Designed a WhatsApp real estate sequence highlighting the villa offer, achieving 89% open rate and creating strong visibility.

  2. Challenge: Encouraging potential buyers to move from interest to actual tour bookings within 2 days.
    Solution: Added urgency-driven CTAs and simplified booking steps, resulting in 60 confirmed villa tours (~27% response rate).

  3. Challenge: Weak initial peer-to-peer engagement (conversation start at only 11%).
    Solution: Integrated shareable CTAs and referral messaging, boosting conversation start to 29% and expanding reach organically.

  4. Challenge: Tracking tour bookings and engagement metrics in real time to optimize performance.
    Solution: Configured WhatsApp sender tool with integrated reporting, allowing precise monitoring of KPIs and enabling a clear performance summary.

Project Date:

2024-03-30

Service Name: WhatsApp Promotional Campaigns
Campaign Type: Flash Sale – Limited-Time Promo Booster
Client: EduSpark (in collaboration with PropVista – Real Estate Platform)
Goal: Drive immediate engagement and fast property tour bookings using urgency-based messaging and exclusive invitations.

🏠 Why Flash Campaigns Work for Real Estate

When it comes to buying property, timing is everything.
Buyers want access to listings before they’re gone. WhatsApp provides real-time, direct access, making it the perfect tool for limited-time real estate offers and exclusive tours.

🧭 PropVista Campaign Highlights

To promote newly listed villas in Zayed West, EduSpark powered a WhatsApp flash campaign for PropVista using a concise 3-message strategy.

📩 Message 1 – Social Proof & Motivation

🏠 82% of clients found their dream home in less than 6 weeks using PropVista.
Let’s find yours 🔑
Explore listings with us and start your journey today.

→ Goal: Build trust and trigger excitement through data-backed results.

📩 Message 2 – Expert Insight

🛋️ Staging tip: Add warm lighting and neutral decor to boost sale value by up to 15% 💡

→ Goal: Provide added value and position the brand as helpful and knowledgeable.

📩 Message 3 – Exclusive Offer with Urgency

✨ You’re invited: Virtual Tour of our newest villas in Zayed West this Friday!
Limited slots available.
Book your tour now before slots run out.

→ Goal: Drive immediate action with exclusivity and limited availability.

📈 Results Summary

  • 📬 89% open rate within the first 5 hours
  • 🏡 60+ virtual tour bookings in 48 hours
  • 🔁 29% forwarded the invitation to a friend

💡 Conclusion

WhatsApp Flash Campaigns for real estate do more than promote listings — they accelerate decision-making.

With the right message, the right timing, and the right offer, leads don’t just browse… they book.👉 Want to move your listings faster? Activate your buyers on WhatsApp.

Process Highlite

01
Planning Define property launch offer
02
Tools Configuration Configuer and integrate client System with Sender Tool for best performance and reporting.
03
Content Creation Create real estate WhatsApp sequence
04
Campaign Execution Launch villa tour promo
05
Monitoring & Optimization Measure bookings & shares
06
Follow Up with Report Creating a report that describe the Campaign Status and KPIs metrics Overview

Milestones

1
Apply for Service Client pick the desired service and pay for it
2
Content Approval Listings & messages approved
3
Campaign Launch Villas promo campaign live
4
Engagement Tracking Tracked bookings & responses

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