Service Name: Engagement Campaigns
Service Type: Event Invitations (WhatsApp Event)
Service Goal: Encourage participation in online or offline health-related events such as screenings, workshops, and awareness sessions.

Campaign Overview

PulseCare aimed to increase awareness about silent high blood pressure and drive sign-ups for their health screening events. We designed a WhatsApp Event Engagement Campaign that combined educational content, practical health tips, and time-sensitive offers — ensuring high engagement and strong conversion rates.

Message Flow

📩 Message 1 – Awareness & Immediate Value

📊 Did you know? 1 in 3 adults suffer from silent high blood pressure.
🩺 Book your FREE online screening now and stay ahead of your health!
Schedule your appointment today and take control.

📩 Message 2 – Actionable Tip

💡 Quick Tip: Taking a brisk 15-min walk daily can reduce your risk of stroke by 30%!
✅ Small steps = long-term health.
Get more tips to improve your wellbeing.

📩 Message 3 – Urgency & Offer

🔥 This week only!
Get 50% OFF your first full-body health check-up.
⏰ Offer valid till Sunday – Don’t miss out!
Book now to secure your spot.

Why This Campaign Works

Awareness First: Starts with a powerful health statistic to grab attention.Education: Delivers an actionable tip to inspire behavior change.Action & Incentive: Closes with a time-limited discount to push conversions.

Business Impact

This campaign enabled PulseCare to:

💡 Takeaway:

A WhatsApp Event Engagement Campaign that blends awareness, education, and urgency can dramatically boost participation while positioning your brand as a trusted expert.