Project Showcase: PulseCare – Event Engagement Campaigns
Result
Project Details
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Project Challenges:
Challenge: Raising health awareness and driving event sign-ups in just 1 day.
Solution: Delivered a concise 3-message WhatsApp flow (statistic, health tip, discount) that achieved a 95% open rate.Challenge: Motivating quick responses from a cautious healthcare audience.
Solution: Framed messages around trust-building health insights and a limited-time discount, resulting in a 28% response rate.Challenge: Converting passive readers into active participants.
Solution: Used conversational CTAs and educational hooks, boosting conversation starts to 24%.Challenge: Managing real-time tracking of bookings.
Solution: Configured the sender tool with integrated reporting to monitor sign-ups and conversions effectively.
Project Date:
Service Name: Engagement Campaigns
Service Type: Event Invitations (WhatsApp Event)
Service Goal: Encourage participation in online or offline health-related events such as screenings, workshops, and awareness sessions.
Campaign Overview
PulseCare aimed to increase awareness about silent high blood pressure and drive sign-ups for their health screening events. We designed a WhatsApp Event Engagement Campaign that combined educational content, practical health tips, and time-sensitive offers — ensuring high engagement and strong conversion rates.
Message Flow
📩 Message 1 – Awareness & Immediate Value
📊 Did you know? 1 in 3 adults suffer from silent high blood pressure.
🩺 Book your FREE online screening now and stay ahead of your health!
Schedule your appointment today and take control.
📩 Message 2 – Actionable Tip
💡 Quick Tip: Taking a brisk 15-min walk daily can reduce your risk of stroke by 30%!
✅ Small steps = long-term health.
Get more tips to improve your wellbeing.
📩 Message 3 – Urgency & Offer
🔥 This week only!
Get 50% OFF your first full-body health check-up.
⏰ Offer valid till Sunday – Don’t miss out!
Book now to secure your spot.
Why This Campaign Works
Awareness First: Starts with a powerful health statistic to grab attention.Education: Delivers an actionable tip to inspire behavior change.Action & Incentive: Closes with a time-limited discount to push conversions.
Business Impact
This campaign enabled PulseCare to:
💡 Takeaway:
A WhatsApp Event Engagement Campaign that blends awareness, education, and urgency can dramatically boost participation while positioning your brand as a trusted expert.