Project Showcase: PureGlow – WhatsApp Reactivation Campaign
Result
Project Details
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Project Challenges:
Challenge: Inactive skincare audience showed minimal engagement in prior campaigns.
Solution: Segmented dormant users and delivered a tailored 3-message WhatsApp sequence (social proof, skincare tip, incentive), achieving an 83% open rate.Challenge: Difficulty in reactivating inactive customers within a short 1-day campaign.
Solution: Used urgency-driven offers and trust-building content, resulting in a 29% response rate.Challenge: Low prior peer-to-peer engagement (conversation start at only 13%).
Solution: Added interactive skincare tips and referral-based CTAs, boosting conversation start to 21%.Challenge: Limited time to monitor and optimize engagement metrics.
Solution: Configured the sender tool with real-time tracking, ensuring precise KPI measurement and a detailed performance report.
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Service Name: Engagement Campaigns
Service Type: WhatsApp Reactivation Campaign
Service Goal: Smart messages to re-engage inactive subscribers
🌟 About the Project
PureGlow is a clean beauty brand that champions natural skincare. After noticing a decline in engagement from a segment of its subscribers, the brand turned to a WhatsApp Reactivation Campaign to revive interest and drive new conversions.Instead of relying on dull reminders, we crafted a 3-message WhatsApp sequence designed to spark curiosity, deliver instant value, and motivate action.
💬 WhatsApp Messages Breakdown
📩 Message 1 – Social Proof to Build Trust
🌸 76% of customers noticed brighter skin in under 14 days with our Rosehip Glow Serum.
Try it now and see your natural radiance come alive.
🎯 Purpose: Build instant credibility and offer a quick win with measurable results.
📩 Message 2 – Quick Skin Tip
💧 Tip: Apply moisturizer to damp skin to lock in hydration better!
🎯 Purpose: Deliver value upfront. No selling — just trust-building.
📩 Message 3 – Irresistible Offer
🎁 Buy 2 serums, get 1 FREE! Your natural glow awaits 🌿
Shop the deal and enjoy glowing skin, naturally.
🎯 Purpose: Use urgency and reward to convert reactivated users into paying customers.
📈 Results & Key Takeaways
- 🧪 Reactivation rate: +21% return from previously inactive users
- 💰 Boosted conversions in under 72 hours after the campaign launch
- 💬 Higher engagement through short, personalized messages
- 💡 Trust-first approach built a stronger connection with the audience
✅ Final Thoughts
This campaign wasn’t just about selling products — it was about restarting a conversation and adding value. PureGlow’s success shows how simple, well-crafted WhatsApp messages can reignite brand love and achieve real business outcomes.WhatsApp Reactivation Campaigns are your go-to strategy when things go quiet — and when done right, they make your audience glow again ✨