Service Name: Engagement Campaigns
Service Type: WhatsApp Reactivation Campaign
Service Goal: Smart messages to re-engage inactive subscribers

🌟 About the Project

PureGlow is a clean beauty brand that champions natural skincare. After noticing a decline in engagement from a segment of its subscribers, the brand turned to a WhatsApp Reactivation Campaign to revive interest and drive new conversions.Instead of relying on dull reminders, we crafted a 3-message WhatsApp sequence designed to spark curiosity, deliver instant value, and motivate action.

💬 WhatsApp Messages Breakdown

📩 Message 1 – Social Proof to Build Trust

🌸 76% of customers noticed brighter skin in under 14 days with our Rosehip Glow Serum.
Try it now and see your natural radiance come alive.

🎯 Purpose: Build instant credibility and offer a quick win with measurable results.

📩 Message 2 – Quick Skin Tip

💧 Tip: Apply moisturizer to damp skin to lock in hydration better!

🎯 Purpose: Deliver value upfront. No selling — just trust-building.

📩 Message 3 – Irresistible Offer

🎁 Buy 2 serums, get 1 FREE! Your natural glow awaits 🌿
Shop the deal and enjoy glowing skin, naturally.

🎯 Purpose: Use urgency and reward to convert reactivated users into paying customers.

📈 Results & Key Takeaways

• 🧪 Reactivation rate: +21% return from previously inactive users
• 💰 Boosted conversions in under 72 hours after the campaign launch
• 💬 Higher engagement through short, personalized messages
• 💡 Trust-first approach built a stronger connection with the audience

✅ Final Thoughts

This campaign wasn’t just about selling products — it was about restarting a conversation and adding value. PureGlow’s success shows how simple, well-crafted WhatsApp messages can reignite brand love and achieve real business outcomes.WhatsApp Reactivation Campaigns are your go-to strategy when things go quiet — and when done right, they make your audience glow again ✨