Project Showcase: YumRush – Event Engagement Campaigns
Result
Project Details
Project Challenges:
Challenge: Boosting late-evening food orders, a time slot with historically low engagement.
Solution: Designed a 3-message WhatsApp sequence (hook, food tip, urgency-based offer) that drove 20% conversation starts.Challenge: Encouraging quick responses within a very short campaign duration (2 days).
Solution: Used urgency-driven CTAs and limited-time offers, achieving a 25% response rate.Challenge: Capturing customer attention in a highly competitive food delivery market.
Solution: Delivered personalized, value-focused messages that reached a 90% open rate.Challenge: Monitoring evening order activity.
Solution: Integrated the sender tool with tracking dashboards to measure post-8 PM order uplift and campaign performance in real time.
Project Date:
Service Name: Engagement Campaigns
Service Type: Event Invitations (WhatsApp Event)
Service Goal: Drive participation and customer engagement for online/offline events such as culinary workshops, cooking classes, or themed promotions.
Campaign Overview
YumRush wanted to increase late-evening orders while promoting healthy eating tips and exclusive offers. We designed a WhatsApp Event Engagement Campaign that blends food excitement, nutritional advice, and limited-time deals — making it impossible for customers to scroll past without engaging.
Message Flow
📩 Message 1 – Temptation Hook
🍕 Pizza is the #1 comfort food ordered after 8 PM!
Hungry now? We got you 🍟
Order now and satisfy your cravings.
📩 Message 2 – Value-Adding Tip
🍴 Quick Tip: Add lemon juice to salads to boost iron absorption by 30%!
🥗 Eat smart, live better.
Try these recipes and feel the difference.
📩 Message 3 – Urgency & Reward
🎁 FLASH DEAL: Get 1 FREE dessert on every combo meal today!
🍨 Valid till 10 PM
Grab this deal before it’s gone!
Why This Campaign Works
Instant Connection: Starts with a relatable late-night craving.Educational Content: Offers a health tip to add real value.Conversion Driver: A flash deal creates urgency and motivates instant orders.
Business Impact
This campaign helped YumRush achieve:
💡 Takeaway:
When you mix emotion, value, and urgency in a WhatsApp Event Engagement Campaign, you not only hit your sales targets but also strengthen your relationship with customers.