Project Showcase: ZenVibes Spa – Seasonal WhatsApp Promotional Campaign (Ramadan & Eid)

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Service: WhatsApp Promotional Campaigns – Seasonal Offers
Client: ZenVibes Spa – Wellness & Relaxation
Season: Ramadan and Eid

🎯 Campaign Objective

To increase spa bookings and build emotional connection with clients during the reflective and gift-giving seasons of Ramadan and Eid, using limited-time offers and wellness-based language through WhatsApp.

💬 Message Journey Overview

📩 Message 1 – Ramadan Reset Launch

🧘‍♂️ Ramadan Reset Begins Now
Book your Detox Massage at 50% OFF
Only 7 spots left for this week!
Book now to secure your spot.

Strategy: Leverages urgency + spiritual timing (Ramadan start) to kick off engagement.

📩 Message 2 – Trust & Emotional Appeal

✨ 91% of our clients felt calmer after just 1 session
Recharge your energy. You deserve it 🙌
Claim your offer today for true relaxation.

Strategy: Emotional validation with stats to reinforce trust and self-care.

📩 Message 3 – Eid Finale Offer

⏰ Offer Ends Today
Get your Eid Glow Facial + FREE Aroma Therapy 🎁
Limited time – Limited slots
Reserve now to celebrate and rejuvenate.

Strategy: Combines exclusivity + Eid celebration gift for final conversion.

📊 Campaign Results

  • 2.9x increase in bookings during Ramadan week 2
  • 64% click-through rate (CTR) on Message 2
  • 85% of bookings made directly via WhatsApp
  • Boost in returning clients post-Eid (38% repeat rate)

💡 Conclusion

ZenVibes Spa successfully used seasonal emotion, smart messaging, and limited-time incentives to turn peaceful vibes into measurable business results — all through WhatsApp.👉 This is the power of timely, personalized, mobile-first campaigns.

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2025-07-12 03:13:52
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