Project Showcase: EcoGrow - Smart Upselling & Cross-Selling
Result
Project Details
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Project Challenges:
Challenge: Customers showed low post-purchase engagement, reducing opportunities for repeat sales.
Solution: Introduced an upselling-focused WhatsApp sequence with tips, data, and exclusive offers — boosting loyalty and sales.Challenge: Limited interaction and peer sharing among customers.
Solution: Designed conversational CTAs that increased conversation start from 12% → 27%.Challenge: Difficulty ensuring high visibility for upselling messages.
Solution: Optimized timing and clarity of content, reaching a 95% open rate.Challenge: Lack of clear insights into which offers drove the most sales.
Solution: Configured tracking tools to monitor customer behavior and created a detailed report with performance-driven recommendations.
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In the sustainable living market, post-purchase engagement is just as important as the initial sale. EcoGrow implemented our Customer Journey Completion – Upselling & Cross-Selling WhatsApp Microservice to inspire customers with valuable gardening tips while offering complementary products that fit their eco-friendly lifestyle.
🎯 The Goal
To showcase product upgrades and complementary purchases immediately after a customer’s initial order, encouraging repeat sales and deeper brand engagement.
📢 The Campaign
Service: Customer Journey Completion – Upselling & Cross-Selling WhatsApp Microservice
Industry: Sustainable Living / Gardening
Target Audience: Eco-conscious home gardeners and sustainable lifestyle enthusiasts.
Message 1 – Educating with Market Insights
Over 65% of home gardeners grow their own fruits and vegetables! Furthermore, organic produce consumption has increased by 35% in recent years.
Message 2 – Sharing Valuable Tips
To conserve water during hot weather, mulch your garden beds with organic materials like wood chips or straw. This helps retain moisture and keeps your plants hydrated!
Message 3 – Offering a Relevant Product Deal
Get 20% off on our sustainable gardening products!
Use code ECO20 at checkout and start growing greener today.
💡 Why It Works
Educate First, Sell Second – By starting with facts and tips, EcoGrow positions itself as a trusted advisor.Relevant Offers – The discount code applies to products that naturally complement the customer’s previous purchase.Timely Engagement – Sent right after the initial order, when the customer’s interest is at its peak.
📈 Result:
EcoGrow recorded a 28% increase in post-purchase sales and a 15% boost in repeat customers within the first month of running the campaign.