Project Showcase: GreenBite - Smart Upselling & Cross-Selling
Result
Project Details
Project Duration:
Project Budget:
Project Status:
Team Size:
Project Challenges:
Challenge: Customers had low awareness of food-waste and sustainability issues.
Solution: Created WhatsApp messages with impact facts & eco-tips, achieving a 96% open rate.Challenge: Limited engagement and sharing around sustainability content.
Solution: Designed interactive prompts that encouraged conversations, raising conversation start to 25%.Challenge: Difficulty linking eco-awareness content to measurable sales impact.
Solution: Combined facts with exclusive offers, leading to a noticeable sales uplift and higher AOV.Challenge: Ensuring the right tone when blending promotional content with sustainability messaging.
Solution: Validated and refined content with the client, keeping it both persuasive and authentic.
Project Date:
In the eco-friendly food industry, customer engagement doesn’t end when they check out — it’s an opportunity to inspire action, share valuable tips, and offer products that align with their values. GreenBite used our Customer Journey Completion – Upselling & Cross-Selling WhatsApp Microservice to educate customers on reducing food waste while encouraging them to explore more sustainable products.
🎯 The Goal
To present upgrades or complementary products immediately after purchase, maximizing revenue and reinforcing GreenBite’s sustainability mission.
📢 The Campaign
Service: Customer Journey Completion – Upselling & Cross-Selling WhatsApp Microservice
Industry: Sustainable Food & Eco-Friendly Products
Target Audience: Environment-conscious customers who want to reduce waste and make greener choices.
Message 1 – Raising Awareness with Impactful Data
Around one-third of all food produced in the world is lost or wasted, contributing to greenhouse gas emissions.
Message 2 – Sharing Practical Tips
Keep your food fresh for longer by storing it in airtight containers in the refrigerator.
Message 3 – Offering a Relevant Product Incentive
Get 20% off your next order!
Use code GREEN20 at checkout.
Shop sustainable products and make a difference.
💡 Why It Works
Educate, then Offer – Starting with facts and actionable tips positions GreenBite as a helpful, trusted brand.Relevant & Timely Deals – The discount applies to products directly connected to the customer’s eco-friendly lifestyle.Sustainability Alignment – Every offer supports the brand’s mission to reduce waste and promote conscious consumption.
📈 Result:
GreenBite saw a 26% increase in repeat purchases and a 19% rise in average order value during the first month of running this campaign.