Project Showcase: TravelSpark - Smart Upselling & Cross-Selling
Result
Project Details
Project Duration:
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Project Challenges:
Challenge: Low awareness of upgrade and upsell options among travelers.
Solution: Built tailored WhatsApp upsell messages that improved upgrade visibility.Challenge: Limited repeat bookings and weak loyalty.
Solution: Designed a campaign flow that encouraged rebooking, achieving a 31% response rate.Challenge: Difficulty engaging travelers in conversations beyond booking confirmation.
Solution: Added interactive CTAs that raised conversation start to 23%.Challenge: Lack of tracking on loyalty and long-term engagement.
Solution: Configured tools to monitor repeat sales and retention, summarized in the final report.
Project Date:
Service Name: Customer Journey Completion Campaigns
Service Type: Upselling & Cross-Selling Campaigns
🚀 Service Goal:
Offer upgrades or complementary products after purchase to boost sales and strengthen customer loyalty.
📝 Service Project: TravelSpark
The Idea:
TravelSpark wanted to increase customer retention and maximize sales beyond the initial booking. Through a WhatsApp Upselling & Cross-Selling campaign, they delivered smart messages encouraging travelers to choose add-ons or upgrades for their trips.
📩 Received Message Layout:
Message 1:
📊 TravelSpark has boosted bookings by 25% in the last quarter!
Join over 1 million satisfied customers using our platform.
Message 2:
⏰ Need to book last-minute?
Choose hotels with flexible cancellation for peace of mind.
Message 3:
🎁 Save 20% on your next adventure!
Explore our latest deals and book your trip today.
🔑 Results:
- Significant increase in repeat bookings.
- Higher Average Order Value (AOV) through upselling and cross-selling offers.
- Strengthened TravelSpark’s positioning as a customer-first, value-driven platform.
✨ Why It Matters?
After purchase, customers are at their highest engagement level and more receptive to new offers. Journey completion campaigns turn one-time bookings into ongoing relationships, driving both revenue growth and customer loyalty.