Marketing Director, General Manager at Mad for Transportation Via Technologies
Full Time On Site , 6 October City – Giza ,Egypt
From Jan 2023 – Nov2024
Work Responsabilities as Marketing Director Role:
- Strategic Marketing and Brand Management
- Develop and execute marketing strategies to enhance business growth and brand awareness.
- Oversee digital marketing, brand management, and customer engagement initiatives.
- Leadership and Collaboration
- Lead and mentor a marketing team, fostering innovation and excellence.
- Work with cross-functional teams to ensure marketing efforts align with business goals.
- Resource and Budget Management
- Allocate budgets strategically to maximize ROI.
- Set service pricing, define project goals, and establish KPIs for success measurement.
- Product Marketing and CRM
- Manage product marketing initiatives and perform customer segmentation.
- Implement and maintain CRM systems and communication automation flows.
- Digital Campaigns and Content Creation
- Develop and manage social media profiles, content, and graphics.
- Create advertising campaigns across various digital platforms.
- Technology Integration and Optimization
- Integrate mobile apps with advanced marketing API technologies, DPS, and analytics.
- Track in-app events, analyze consumer behavior, and optimize service delivery.
- Operational Excellence
- Ensure system reliability and diagnose issues with mobile apps and web dashboards.
- Collaborate with IT teams to enhance processes and deploy continuous integration practices.
Achievements:
- Increased brand visibility by 40% through strategic digital marketing campaigns.
- Implemented a new CRM system, resulting in a 25% improvement in customer retention.
- Launched a successful rebranding initiative that led to a 30% increase in market share.
Whether you’re a startup looking to establish your digital footprint or an established business aiming to scale. Let’s turn your vision into success!
