In the world of online education, engaging with students after they subscribe is a golden opportunity — not just to upsell, but to motivate and inspire better results. StudyMate leveraged our Customer Journey Completion – Upselling & Cross-Selling WhatsApp Microservice to combine learning encouragement with relevant upgrade offers, creating a win-win for both students and the brand.

🎯 The Goal

To present subscription upgrades and complementary features immediately after purchase, increasing revenue while boosting student engagement and performance.

📢 The Campaign

Service: Customer Journey Completion – Upselling & Cross-Selling WhatsApp Microservice
Industry: E-learning & EdTech
Target Audience: Students and learners seeking academic improvement through StudyMate’s tools and resources.

Message 1 – Building Credibility with Data

Students who use StudyMate are 30% more likely to improve their exam performance!

Message 2 – Offering Motivational Tips

Set yourself a daily study goal to stay motivated!

Message 3 – Presenting a Relevant Offer

Get 30% off your subscription!
Upgrade now and unlock more features to boost your learning.

💡 Why It Works

Data-Driven Motivation – Starting with a performance statistic boosts trust in the platform.Value-Added Tips – Encouraging daily study goals fosters loyalty and engagement.Timely Discounts – Offering an upgrade immediately after subscription maximizes conversions.

📈 Result:

StudyMate achieved a 24% increase in subscription upgrades and a 17% rise in active user engagement in the first month of launching the campaign.