Project Showcase: StudyMate - Smart Upselling & Cross-Selling
Result
Project Details
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Project Challenges:
Challenge: Students showed low motivation to upgrade from free to paid plans.
Solution: Combined stats + motivational tips with limited-time discounts, achieving a 30% response rate.Challenge: Limited peer interaction and sharing about course benefits.
Solution: Used conversational prompts that increased conversation start to 22%.Challenge: Difficulty balancing an educational tone with promotional content.
Solution: Validated content with the client to keep messages motivational yet persuasive.Challenge: Lack of clear visibility into what drove upgrades.
Solution: Configured tracking to monitor engagement and mapped upgrades in a final performance report.
Project Date:
In the world of online education, engaging with students after they subscribe is a golden opportunity — not just to upsell, but to motivate and inspire better results. StudyMate leveraged our Customer Journey Completion – Upselling & Cross-Selling WhatsApp Microservice to combine learning encouragement with relevant upgrade offers, creating a win-win for both students and the brand.
🎯 The Goal
To present subscription upgrades and complementary features immediately after purchase, increasing revenue while boosting student engagement and performance.
📢 The Campaign
Service: Customer Journey Completion – Upselling & Cross-Selling WhatsApp Microservice
Industry: E-learning & EdTech
Target Audience: Students and learners seeking academic improvement through StudyMate’s tools and resources.
Message 1 – Building Credibility with Data
Students who use StudyMate are 30% more likely to improve their exam performance!
Message 2 – Offering Motivational Tips
Set yourself a daily study goal to stay motivated!
Message 3 – Presenting a Relevant Offer
Get 30% off your subscription!
Upgrade now and unlock more features to boost your learning.
💡 Why It Works
Data-Driven Motivation – Starting with a performance statistic boosts trust in the platform.Value-Added Tips – Encouraging daily study goals fosters loyalty and engagement.Timely Discounts – Offering an upgrade immediately after subscription maximizes conversions.
📈 Result:
StudyMate achieved a 24% increase in subscription upgrades and a 17% rise in active user engagement in the first month of launching the campaign.